![Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post](https://www.scmp.com/sites/default/files/styles/og_image_scmp_review/public/d8/images/methode/2020/11/19/6e3cfdc8-293c-11eb-bf26-f2b76f37a526_image_hires_172805.jpg?itok=Hqyq49RY&v=1605778098)
Why Nike's Air Jordan sneakers are the shoes of 2020, breaking auction and revenue records as global business struggles | South China Morning Post
![Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian](https://i.guim.co.uk/img/media/2339a7023805b333bb38ddc49704333d9c529662/153_459_2576_1545/master/2576.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=698242f77791fe4c7b4e930bafa877f0)
Michael Jordan's first-ever Air Jordan sneakers sell for $560,000 at auction | Michael Jordan | The Guardian
Michael Jordan hasn't played a game in more than 18 years, but Nike is still raking in billions from his brand
![The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's](https://sothebys-com.brightspotcdn.com/1d/76/3978542641f4885f1b5c08c3c1d2/sothebys2022-1130-165142-4737-alivecoverage.jpg)
The Meteoric Rise of the Nike Air Jordan Brand | Sneakers, Sports Memorabilia & Modern Collectibles | Sotheby's
![Michael Jordan Earliest Known Regular Season Nikes | Game Worn & Signed Air Ships | Icons of Excellence & Haute Luxury | 2021 | Sotheby's Michael Jordan Earliest Known Regular Season Nikes | Game Worn & Signed Air Ships | Icons of Excellence & Haute Luxury | 2021 | Sotheby's](https://sothebys-md.brightspotcdn.com/dims4/default/c2c53ce/2147483647/strip/true/crop/2000x2000+0+0/resize/2048x2048!/quality/90/?url=http%3A%2F%2Fsothebys-brightspot.s3.amazonaws.com%2Fmedia-desk%2F0a%2F9f%2F5ddb50fe4f85a7eee5c59ed79cfd%2F035n10781-c35wr-26.jpg)
Michael Jordan Earliest Known Regular Season Nikes | Game Worn & Signed Air Ships | Icons of Excellence & Haute Luxury | 2021 | Sotheby's
![Amazon.com | Nike Jordan Men's Shoes Jordan Jumpman Team 1 White University Blue CV8926-107 (Numeric_7_Point_5) | Basketball Amazon.com | Nike Jordan Men's Shoes Jordan Jumpman Team 1 White University Blue CV8926-107 (Numeric_7_Point_5) | Basketball](https://m.media-amazon.com/images/I/51YjK98tOQL._AC_UY1000_.jpg)